Hambling is one of the tools for developing the British economy – part 2

Part 1

The other side of the medal: are there too many bookmakers?

A modern British bookmaker’s company

According to the Gambling Commission of the United Kingdom, there are 8502 betting points in the territory of the United Kingdom, and the percentage of citizens who took part in gambling last year is 63%. And it’s the government’s fault.

Until 2015 it was possible to turn buildings on the main streets into betting points without a permit. Now the first thing to do is to get consent. However, this step was taken too late, because the impoverished main streets are already dominated by betting offices.

“In Bradford one third of the population aged 16 to 64 are unemployed and those who have a job receive on average £476 per week. There are 62 betting shops within the city, making Bradford the sixth most profitable local area for the betting industry outside London,” Nell Lewis, Guardian, 2017.

Where is their place on the dying high streets?

Small business owners need a quick and decisive transition to using their services. If they don’t, they’re in danger of disappearing.

British Flag 3

According to available data, the main streets are now dotted with charity shops and bookmaker’s offices.

Bookmakers have displaced a large number of independent retailers, for whom the commercial tax has been too high.

However, after Philip Hammond’s budget announcement, the tax rate will be tripled by at least two years.

According to Michelle Owens, director of Small Business Saturday, the information about the marginal tax rate was welcomed by small business owners with whom she spoke as part of her election campaign.

The influence of bookmakers on the welfare of central streets

Back in 2016, British politicians began to focus on the prevalence of betting offices on the main streets of Britain. But there was a reason for that. The basis for the location of betting offices on the main streets of Britain laid the Prime Minister Harold McMillan back in 1960.

The Gambling and Betting Act 1960 was aimed at regulating and legalizing the gaming industry by moving them from underground to central streets.

It was more of a “lesser of two evils” psychology. Before that, gaming was illegal except at hippodromes, where bets had to be placed on locations. Eight years after the law was passed, there were already 15,000 betting points in the UK.

Unhappy main streets = betting offices

The “Richter Scale of Welfare” report by the Royal Society for Public Health was used to determine the level of welfare of shops and companies.

The list of criteria for determining the level of disadvantage included the availability of pre-wage credit facilities, bookmakers’ offices, solariums and fast food restaurants. Welfare indicators – availability of pubs and bars, libraries and museums, pharmacies and leisure centres.

Grimsby has been named Britain’s most troubled central street. Shops are often closed, fast food outlets, charity shops and, as you might think, betting shops prevail.

Sports equipment

Customer base expansion

PwC’s A2017 report showed that the average UK online gambling client belongs to a different generation than bookmaker clients: younger and more educated.

It is clear from the report that the online gambling industry continues to expand and attract a much wider audience. Some argue that this makes it worth investing in the online gambling industry.

What small and medium businesses should learn from online gambling?

  • Availability: Online gaming brands have worked hard to make their technology product available through mobile devices.
    Whichever product or service the company sells, your customers are far more likely to stay on your site if it is downloaded instantly, and if your services are easily accessible online.
  • Customer incentive mechanisms: Many online gambling brands do not charge new users. Moreover, they stimulate players with various rewards, such as an increasing number of free games.
    The same applies to your business. This includes free subscriptions to newsletters that contain important information about your sector, etc.
    It is incredibly important for physical retailers to connect your online website to the physical store. You can do this with pop-ups and more.
  • Free Access: Especially if you work in the gaming industry, refusing the initial subscription fee can increase user traffic and interaction on your site. This approach can be applied even if you are working in a different industry.

Whether it’s a purchase gift (if you’re an independent retailer) or a similar action in an online format, you’re sure to get even more customers who will leave more money in your store.


British online casino operators have softened the terms of receiving winnings

Two virtual gambling house operators and a developer of their own platforms for gambling websites in the UK went to soften the rules for withdrawing winnings from online casinos. Jumpman Gaming and Progress Play have removed restrictions on withdrawals from customer gaming accounts and removed the practice of blocking accounts in the event of expiration of the time limits set for verification of user profiles.

Jumpman Gaming and Progress Play amended the rules after consultation with the Competition and Markets Authority (CMA). Previously, the CMA announced that it had launched audits of online casino sites to identify virtual institutions whose administration prevents the free withdrawal of customer-owned funds. In March 2018, written notifications were sent to all licensed online casinos in the UK on the need to remove obstacles to withdrawals by players.

These include wins and winnings under the casino’s vagina conditions of bonus funds, which are subject to maximum withdrawal limits on bank cards and players’ electronic wallets. Online casinos restrict cash withdrawals from user accounts to certain periods (limits on withdrawals per day, week, month, etc.) in order for players to return to sites with gambling entertainment and make new bets on slot machines, board and card games.


Hambling is one of the tools for developing the British economy – part 1

There is no denying the fact that the UK gaming industry has changed beyond recognition over the last 20 years.

During this period there has been a major market expansion, partly due to a technological breakthrough, as well as major legislative changes. Today, it is clear that, in a time of economic instability in the UK, it is the sector where the state is kept in a context of strong development and profit.

But this has not always been the case. Let us look at some of the key milestones of the past two decades. Let us also look a little ahead to consider potential changes that may already be looming on the horizon.

The Gambling Act 2005

The last important legislative act on gambling was passed in 1845, when according to the law on gambling bets were declared illegal.


This is hard to believe, but over the next 150 years no significant changes have occurred. Then, after Alan Budd’s report in 2001, the British government decided to introduce a new liberalized regulatory regime to revive the gambling market.

The Gambling Act was passed in 2005 to update outdated legislation. As part of the radical changes, local authorities were to be responsible for granting gaming licences. Thus, the industry regulator, the Gambling Commission of Great Britain, was created.

The aims of the law:

  • to ensure that gaming ceased to be a source of crime and disorder, was not associated with or used to support criminal activity;
  • to ensure that gambling is fair and open;
  • to protect children and other vulnerable individuals from the harmful effects of gembling.

Among the more controversial changes was permission to license up to eight so-called super casinos throughout the UK. Many opponents of the bill felt that such a move would encourage people to go gambling, so Parliament compromised: the number of such establishments was reduced to one, which was planned to be built in Manchester. However, after Tony Blair resigned as Prime Minister, the plan was slowly wiped out.

The Gambling Act 2005 was considered far-sighted as it also covered online gambling, which was in its infancy at the time, and established it within the same jurisdiction as the popular forms of gambling at the time.

The development of online gambling

Despite the slow start, the popularity of this type of gambling has increased exponentially in recent years, as digital technology continues to meet consumer expectations. Today, online gambling generates more than a third of the gambling industry’s revenue and is the largest sector of one type of gambling, according to the UK Gambling Commission.

If you play online casino games on a regular basis, you are unlikely to be surprised by this information. As well as offering you the opportunity to play your favourite slots in the comfort of your own home, online casinos are more exciting than ever today. High quality graphics, audio and video are all appealing to gamers. Some of the players now even prefer online gaming to the real experience of going to a gambling establishment.

This progress is based on technology. Higher bandwidth and wireless connectivity meant these games could be played from almost anywhere, at any time of day or night.

Average download speeds for local fixed broadband connections


It also paved the way for one of the most popular phenomena of online gambling – live casinos. They bring players together with real dealers in real time. This way, gamers get the casino experience without leaving their own living room or any other place. All you need is any gadget. In addition, players are able to communicate with each other via a headset, just as they would in a land-based casino.

Lead players of the online segment

Due to the fact that today there are a large number of online casinos, you can easily forget that in the beginning there were only a few brands, smart enough to experiment with virtual gambling.

Many operators who stood at the origins were left behind, but others, such as Casino-on-Net, succeeded. This young company was founded in 1997, but in the near future it has become one of the most successful and recognisable brands of gaming – supplemented by a number of exciting slots, classic casino games and live options.

clock building

The growing popularity of online casinos, which attracts more and more players in the market, has helped move to the next revolutionary piece of legislation – the law on gambling (licensing and advertising) in 2014. This introduced a court order that all operators, wherever they are located, must have a licence to operate in the UK in order to be eligible to operate in the country and advertise their services.

Gambling policy

There are opinions that the gambling industry as a whole has been allowed too much over the past 20 years, and it is time to get things back on track. Over the past few weeks, the topic of fixed betting terminals (FOBTs) has become a sensation, received wide media coverage and even led to the resignation of a minister. These terminals are reportedly generating too much profit for betting companies, with the betting limit now at £100.

The government has committed to reducing it to £2 by autumn 2018, but the move has been postponed until 2019. Tracy Crouch, a Conservative MP, was so outraged by the postponement that she announced her resignation as minister.

On the other side of the political barricades, the Labour Party promised that if they came to power, it would ban any advertising of the gemblings on television during the match in question, impose a mandatory tax of 1% on any profits from the gemblings and a ban on credit card payments.

Bridge skyline building

The gambling industry, which has generated £13.9 billion in profits between 2017 and 2018, has a very strong administrative resource, so these changes are questionable. The fact that gaming is such a popular pastime means that public support for these measures may be limited.
A view of prosperity in the future

One thing’s for sure: the gambling market never stops developing. As the sector’s profit is expected to reach $525 billion by 2023, the industry is expected to grow by 4% annually.

So, despite the fact that a lot has been done in the last two decades, there seems to be still a lot to look forward to. And with this level of industry activity, there may be no limit to its development and achievements.

Part 2